Who is Alejandro Brega?
A startup founder trying to stay on top of the latest technology movements in the world. I´ve always tried to stay ahead of the bigger companies, at the same time that I try to learn everything that I can from them, so that I can help other entrepreneurs achieve their goals, that’s why a company like Zyla Labs, with over 13 years in the business, doesn’t have a monthly rate, is based entirely on shared growth, if they do good, we do good, that is what we promise in all of our projects.
What’s the story behind Zyla Labs?
Like all the companies that I’ve created, Zyla Labs started to complete a part that it saw empty in the world of technologies, in this case that of communication and unification of startups on the same roof, the idea is to give rise to the underdogs of technology, all ignored by all the large companies, that’s where our startups come in.
We think there is a way to create SaaS products in a very short period of time and continue iterating after find some product market fit. We are always seen our products as a beta version.
What was the most difficult part of your experience in the early beginnings?
In general the problems we had when we started are the same ones that attack us today, at most they were multiplied. While our business didn’t change much during the pandemic, the problems were always the same. I say the fluctuations and constant changes of the market, you have to always keep abreast of the changes in Google or maintain a 24-hour analysis. Now I have a team that lets me worry about the more programmatic and innovation elements, but in the beginning when I was in charge of all the growth it was in droppers, now I have much more freedom.
What are you most proud of regarding your business?
I think the fact that we’re still staying afloat and that we’re able to help others in a way that didn’t exist before, you can somehow say that all of our startups are targeting a specific niche problem that no one has seen before. This is why I believe that our capacity for innovation is what makes me most proud.
What is your vision for the future of Zyla Labs?
I would like to make Zyla Labs an integrated platform of all the startups it has, to be able to have a kind of all-in-one within the page, at the same time that the rest still exists, but add all the functionalities to Zyla Labs in order to unify everything we offer in the same platform.
What’s your advice for the businesses that are trying to adapt to this economic climate?
It’s like the character of Alec Baldwin said in “Glengarry Glen Ross”, at the beginning he says that to sell you need the ABC of sales (Always Be Closing), I know that is the cliché thing to say, but sometimes clichés are there for a reason. In this case I follow two acronyms: ABL and ABI, it is “Always Be Learning” and “Always Be Innovating”. It is something that everyone usually says, but many say it, few do, and that is the most important thing, if not the only thing.
Please name a few technologies which have the greatest impact on your business.
I would say that what most impacted my business was Machine Learning, not only because of what I learned or how it helped me grow as a programmer, but also because it gave me something to sell, it allowed me to create a product in which I can put my heart and soul. Which is strange if you think about it, because they are all numbers, algorithms and automaton like search engines, but it is what allowed me to create a voice of my own for my business.
What books do you have on your nightstand?
I don’t have a lot of time to read, but I try to spend one hour a day, at least, learning something new about the technology world, in this case I’m more centred on the path that the biggest entrepreneurs took to achieve their success. The only book on my nightstand is “Wonder & Invent”, by Jeff Bezos.
Because of the current economic climate our publication has started a series of discussions with professional individuals meant to engage our readers with relevant companies and their representatives in order to discuss their involvement, what challenges they have had in the past and what they are looking forward to in the future. This sequence aims to present a series of experiences, recent developments, changes and downsides in terms of their business areas, as well as their goals, values, career history, the high-impact success outcomes and achievements.