Who is Dan?
I’m the co-founder of Bowimi, I live in Bath (UK) with my fiance and cat, I studied Mechanical Engineering at uni and I enjoy playing spike ball and going to the pub.
Tell us more about your role in Bowimi.
At Bowimi, I manage our product (what we’re building, why we’re building it and how it’s going to work), I spend a lot of time with our customers making sure they’re maximising their use of the platform, I sell to new brands and I onboard new customers.
I’m also always on the hunt for opportunities to scale the business through either product or distribution.
What is the most difficult part of your job? But the most rewarding one?
The most difficult part of the job is that I’m responsible for the efficiency of field sales team’s at 100+ brands and 500+ reps. Product decisions that I make impact everyone and because we’re a small team, we need to be super focussed on building the right things whilst taking into account resources we have available.
Managing a product with 2 developers is very different to managing a product with 20 developers, and I need to make sure we’re doing the right thing at every step of the way, otherwise we could lose a lot of customers fast.
This is also very rewarding because I get first-hand one-on-one feedback on new features we release. It feels great when you design and deliver something which makes someone’s life easier, this is what I do day-in-day-out.
Is there anything that you would change about your professional path?
I’d spend more time raising investment to scale the business faster and release better features.
Fund-raising is really time consuming and takes away from time I can spend growing the business but if VCs and funds knew the impact we were having in our industry, it would be much easier to raise. The trouble is that getting investors to know how exciting what we’re working on is, takes a lot of time.
What’s your key strategy for the development of your company?
Obsess over understanding your customers better than they understand themselves. Then take these insights and design and deliver industry-leading products every 2-3 weeks. Since and repeat for 2-3 years.
What do you think about the next period of time, keeping in mind the pandemic and the new business climate? How will your industry be affected?
Most of our customers are challenger food and drink brands and they are experiencing a lot of pressure on their gross margins because of cost increases. A lot of business won’t survive these pressures and inevitably, some of our customers will go under as a result.
That said, we’ve seen consistent month-over-month revenue growth every month since we started the business, so we haven’t felt any impact from the wider business climate.
We’re still a really small business in a really big market so there’s always lots of new customers for us to go after and win.
Please name a few technologies which have the greatest impact on your business.
Google – we use Google products for location information and route planning. These have had a huge impact on our product.
Capacitor – we wouldn’t be where are without cross-platform technologies like Capacitor. Capacitor means we can build once, and release on iOS, Android and laptop browsers.
What books do you have on your nightstand?
“Running Lean” by Ash Maurya is the most important book I’ve ever read, his simple step-by-step process for interviewing customers is what led to us launching our platform.
“How to Create a Mind” is also a brilliant book for anyone who wants to understand their mind better.