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Fireside chat with Hasan Toprakkaya, Founder of Sociality.io

Who is Hasan Toprakkaya?

I am a lifetime entrepreneur. It all started from the ground up from managing a small deli shop in secondary school to co-founding various tech startups.

I graduated from computer engineering in 2005 and since then I am always in the tech related businesses.

Now, I am leading Sociality.io – an All-in-one social media management platform. We have achieved the number of more than 100 enterprise customers in around 20+ countries.

What’s the story behind Sociality.io?

In the autumn of 2011, we started our journey as a boutique software agency. Our biggest problem was to be able to grow the team fast while the new projects were in the pipeline and to maintain the sustainability of the team when there were no projects in the pipeline.

At that time (about 5 years ago) One of our customers told us that they wanted to publish their tweets with the manager’s approval in a timely manner, but they couldn’t find an exact product to solve their problem. Based on a similar project we had developed before, we built a solution in a week. When we presented the solution to the social media team of the agency, they were wowed! This first impact encouraged us to move forward. But we realized from our previous experiences that we need to charge on a monthly basis to sustain healthy growth. Woohoo! Now we have a simple SaaS product that has even a customer.

By the enlightenment we lived, we knocked on the doors of the other agencies that we worked before with who had also similar problems in social media management departments. We were able to convince 2 more agencies to buy the product. Then, Sociality.io was born. And, we transformed our software agency into a product company thanks to our first customers.

What was the most difficult part of your experience in the early beginnings?

Because we are a bootstrapped startup, it was very difficult to build a dream team in our early years. It’s quite hard to grow the business & building a team at the same time while bootstrapping.

What are you most proud of regarding your business?

We are a highly customer-focused team. Thanks to our customers’ feedback, as a small team, we were able to build a full-featured social media management tool that can compete with the top products in the market.

What is your vision for the future of Sociality.io?

Social media platforms are moving fast and every week we see lots of changes & newcomers in this space. It’s getting harder and harder to be up to date for marketers. We are working hard to support these new features and trying to be the best user-friendly all-in-one tool in the market.

What’s your advice for the businesses that are trying to adapt to this economic climate?

Every company is now a tech business. All companies from small to big ones need to put tech in the center of their business.

Please name a few technologies which have the greatest impact on your business.

Remote work enabling technologies such as online video calling tools (Zoom, Google Meet), online communication & collaboration tools (Slack, Notion) change our daily working lives in a better way.

What books do you have on your nightstand?

Business Related:

  • Blitzscaling from Reid Hoffman – the co-founder of Linkedin
  • Atomic Habits by James Clear

Not Business Related:

  • Gödel, Escher, Bach by Douglas Hofstadter

Because of the current economic climate our publication has started a series of discussions with professional individuals meant to engage our readers with relevant companies and their representatives in order to discuss their involvement, what challenges they have had in the past and what they are looking forward to in the future. This sequence aims to present a series of experiences, recent developments, changes and downsides in terms of their business areas, as well as their goals, values, career history, the high-impact success outcomes and achievements.

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