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Fireside chat with Keiron Roberts

Who is Keiron?

I am the Founder of AndAnotherDay, a Digital Innovation agency based in the UK. I have been working in tech for over 20 years, designing and developing website and applications for a variety of organisations. I live in Hampshire with my wife and three girls under 9 in a 1960s house with a heritage railway at the end of our garden. I’ve alway been drawn to the natural world and how people can be more sustainable and waste less. I’m in my second EV which

Tell us more about your role in AndAnotherDay | Innovation Designed To Help

When I started the business I kept coding along with all the other elements needed to run it efficiently, despite having a team around me. It’s taken three years, but I rarely have to get involved in writing code myself and I focus on business development, marketing and innovations. I still have to get involved in finances, but I am trying to do as little of that as possible.

What is the most difficult part of your job? But the most rewarding one?

The most difficult part is trying to juggling all the different factors needed to run a business – many of which I wasn’t prepared for, and I had to learn quickly. The most rewarding is being able to identify a client’s problems and provide a range of ways to solve them. Having a string team means I have confidence we can do a good job, then we try to make budgets align.

Is there anything that you would change about your professional path?

I started AAD pretty late. It was never my plan to start or own a business but circumstances lead me down this path. Knowing what I know now I wish it happened earlier… but who knows if doing the same thing 15 years would have had the same results! I don’t regret anything about my past, but if I could have compressed the earlier years and reached this point sooner that would have been ideal, but I am not sure if the focus and speed I am doing things now would have been there.

What’s your key strategy for the development of your company?

The main thing is to keep looking forwards. As a team, we build on what we have learned through years of experience, take that, refine it, and to look for enhancements. We don’t like standing still for too long, but aren’t rash about jumping onto the next new thing unless we can see for ourselves the benefits and improvements.

What do you think about the next period of time, keeping in mind the pandemic and the new business climate? How will your industry be affected?

Because we work with organisations primary in the ClimateTech and GreenTech spaces in the UK, Europe and beyond who are funded privately, publicly and by governments I am confident about moving into the next period which I see as a growth period. We do very little inbound marketing so I am keeping that as something to activate and open up the floodgates!!

Please name a few technologies which have the greatest impact on your business

Slack has been central to us for about 8 years now (at AAD and beforehand). Without it the communication it gives us it would be hard to manage remote talent so easily.

In terms of development stacks, headless CMSs have become really useful over the last few years. By separating the content and display element we can have clients content in limitless places… even smart fridges and car dashboards.

VR and blockchain will have the next big impact on as we we start to find more meaningful uses for it.

What books do you have on your nightstand?

I am reading about 3 books a month as I realise there is a lot about the world I don’t know… and the more I read, the more I find other gaps in my knowledge.

I mix my reading between business and marketing books, environmental ones and emerging technologies. Currently I am reading about changing your mind and realising when you’re wrong and next up is a book about design.

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