Who is Paul Roach?
I’m Paul Roach, co-founder and Chief Product Officer at Zumo. I’ve been working in and around tech development since 2001, from start-ups to global businesses. These days, I have my product hat on as co-founder of Zumo, which is our rapidly scaling start-up aiming to bring the benefits of cryptocurrencies and blockchain to people everywhere.
Tell us more about your role in Zumo?
As Zumo’s Chief Product Officer, it’s my job to oversee the product roadmap and make sure we’re building valuable products that deliver on our mission to get people comfortable with crypto. It’s about listening to our users, listening to the market, and then coming up with the products and technical solutions that allow us to cater to that.
What is the most difficult part of your job? But the most rewarding one?
You can’t always get it perfect the first time. Product development is an iterative process. Sometimes what you thought was a great idea can fall flat on its face, and you have to keep experimenting and keep refining to make sure you’re delivering what people want and need. When you get it right, though, and you can see your product making a real difference to people’s lives, that’s extremely rewarding.
Is there anything that you would change about your professional path?
I have worked in a number of different industries but it would have been interesting to work in the blockchain space around 2010-12 when things were really just getting started.
What’s your key strategy for the development of your company?
We’re passionate that crypto is for everyone, no matter who or where you are. When you add up financially literate audiences in Europe, growing demand in the emerging economies of South America, Africa and India, and a potentially global clientele of the ‘crypto curious’, we’re talking about an addressable market in the billions.
As we’ve said before, our goal is to have a globally significant company that has global reach and can bring the benefits of crypto and blockchain to as many customers as possible while making sure we remain true to our purpose. It’s a fantastic goal to aim towards.
What do you think about the next period of time, keeping in mind the pandemic and the new business climate? How will your industry be affected?
The pandemic period has actually been a boom time for the crypto industry, as economies worldwide are put to the test, and people and businesses turn to what is becoming a whole new asset class. The challenge now is for the industry to stay relevant and provide the conditions for the next phase of growth: be it the regulatory framework to support continued adoption, or a joined-up approach to tackle the issues of sustainability and environmental impact. What we know for sure is that this isn’t niche anymore: the user base has expanded enormously, crypto is going mainstream and those new users bring with them new expectations when it comes to the user experience and how they choose to interact with the crypto ecosystem.
Please name a few technologies which have the greatest impact on your business.
AWS and Kubernetes help us build an infrastructure that we can be confident will scale with the business.
What books do you have on your nightstand?
- Infinite Jest by David Foster Wallace
Because of the current economic climate our publication has started a series of discussions with professional individuals meant to engage our readers with relevant companies and their representatives in order to discuss their involvement, what challenges they have had in the past and what they are looking forward to in the future. This sequence aims to present a series of experiences, recent developments, changes and downsides in terms of their business areas, as well as their goals, values, career history, the high-impact success outcomes and achievements.