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Fireside chat with Prince Jain, Co-Founder Concept.study

Who is Prince Jain?

Prince is the proud father of two daughters. Prince has 17 years of technology & product experience. He worked extensively in startups and was part of 4 unicorn startups at an early stage and he was also part of some failed startups. He had seen the journey of starting a company from 1 bedroom to scale at large volume. Prince founded workbook.ai & concept.study.

What’s the story behind Concept.study?

My first startup is workbook.ai which is a free platform for schools to improve student performance used by 2000 schools in 45 countries and Concept.study is my second startup.

I spoke to many school head teachers and parents and realised school limitations and real pain of parents. Young kids are not trained at schools on the new-age skills to develop Innovator Mindset, Creative Thinking and Collaborative Mindset. Most of the skilled development platforms are very expensive and make false promises. less flexible and Long duration courses, poor refund policy makes parents life difficult. Parents want to give the best education to their child but affordability is the problem so concept.study came out as experiments. 

Concept.study offers new-age skilled development micro courses & online live classes for kids. We help parents to create child Interest & convert into skills by offering the world’s most parent-friendly risk-free subscription skill development courses run by parents for the parents.

What was the most difficult part of your experience in the early beginnings?

Although it is my second startup, but I moved to the new country i.e. UK just before the pandemic. We started the company in the toughest time, every door was closed due to lockdown and we weren’t able to reach the schools. Big companies started investing in advertising heavily so it was more difficult to compete with them due to high bids and low advertising budgets. Somehow we able to get few initial users on board and journey started but still miles to go miles to go.

What are you most proud of regarding your business?

We are spreading smiles to parents and kids by offering skilled development course on their terms i.e. Short duration course, radically affordable, monthly subscription, 100% no-question ask refund policy with the custom learning path under guidance of expert teachers. Concept.study is the world’s most parent-friendly risk-free subscription skill development platform.

What is your vision for the future of concept.study?

Concept.study is on the mission to democratise access to skilled-based education by offering radically affordable courses & live classes.

We want to be the only choice and final destination of parents for a skilled development course for their kids. Concept.study wants to remain the world’s most parent-friendly risk-free subscription programs for kids.

Currently we offer courses in coding, math and digital arts and focus in the UK. We want to improve our footprint in other countries and want to offer more courses in different categories.

What’s your advice for the businesses that are trying to adapt to this economic climate?

I would recommend to find relevant use case for their consumers and offer on economical price point, if any service or product solve real pain of user on right price point then user will love it and become your loyal customer. To implement this strategy remove unwanted expenses and be a lean startup.

Please name a few technologies which have the greatest impact on your business.

We try to use free tools to save cost and be a lean startup. We use workbook.ai (in house platform) and video conferencing, messaging, payment gateway and cloud storage technologies.

What books do you have on your nightstand?

I don’t like to read books but currently I have many story books in my nightstand, my favorite book is ‘The Gruffalo” by Julia Donaldson & “Meg and Mog” by Helen Nicoll.

Because of the current economic climate our publication has started a series of discussions with professional individuals meant to engage our readers with relevant companies and their representatives in order to discuss their involvement, what challenges they have had in the past and what they are looking forward to in the future. This sequence aims to present a series of experiences, recent developments, changes and downsides in terms of their business areas, as well as their goals, values, career history, the high-impact success outcomes and achievements.

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