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Fireside chat with Radmila Blazheska, CMO at SecurityHQ

Who is Radmila Blazheska?

I am a marketer and brand strategist with a key focus on lead demand generation and the transformation of marketing teams.
But above all, I am a mother, friend, respected colleague, and keynote speaker, that firmly believes in gender representation, diversity, and inclusivity.

Tell us more about your role in SecurityHQ?

As a CMO, I am responsible for SecurityHQ’s global marketing and communications strategy. This includes new commercial strategies, product launches, events, webinars, and marketing campaigns, developing digital and print content streams, and leading internal re-branding projects.
When I joined the company, there was no marketing function. It did not exist. Why Feras Tappuni, the CEO for SecurityHQ, hired me was because the company was doing fantastically, but it was kind of like a well-kept secret. No one knew about the company and management and the founders agreed that they needed a marketing department to get the company to where they wanted it to be. They just needed someone to get them there.

The first conversation that I had with Feras was laying out what the company’s vision was/is and what were/are the goals. When I looked up the company, my first thought was that we needed to refresh the brand. Not just with regards to design but with regards to the whole operation, the name of the company and the brand awareness, that’s the transformation.

What is the most difficult part of your job? But the most rewarding one?

One of the toughest but most rewarding challenges was the rebrand project. Before you even begin a project like that you need to dig in and understand the core principles and vision of the business. Most of this is in the heads of the founders and people who create the vision. Putting the voice from their thoughts into paper is always challenging. I worked across borders with different cultures and different teams, to find the right partners to visualise that idea into something that will inspire your team and customers. But once the project is done and you see your results it’s the most rewarding feeling.

And I believe that’s exactly what we achieved with our rebrand, we inspired a generation of future colleagues, customers, and partners to join us on this journey.

Is there anything that you would change about your professional path?

There are no regrets in my career path, I started working and gaining experience from young age, and I am very proud of every job I have held. From the summer jobs as a photographer, to managing a radio station, or working in sales, to now managing global marketing teams. Every one of these roles gave me valuable experience, and I have learned a lot from my managers and team members along the way. Each step led to who I am right now, and I wouldn’t change anything.

What’s your key strategy for the development of your company?

Sales and Marketing alignment, I believe that if a company wants to be successful sales and marketing teams need to work together and not just support each other but be aligned. I am involved in the sales strategy, from setting up goals to hiring sales resources, and my team work with sales to make sure they have the right tools and materials to deliver on the market. Trust is a key thing, without trust you and your colleagues will doubt each other – and one of the things that made me join this company is that I trust my board and they trust me that I will deliver the goals and plans we have set.

What do you think about the next period, keeping in mind the pandemic and the new business climate? How will your industry be affected?

SecurityHQ is a global MSSP (Managed Security Service Provider), and what we’ve seen is that cyber threats during the pandemic have risen exponentially and with that the demand and need for cyber security grows.

Our business, therefore, is growing. We just expanded our presence in the US, opening a new office and SOC in New York. Our focus in the next few years will be expanding our existing markets in Europe, Middle East, and APAC, but also focusing on Americas as we believe its where cyber security market is growing.

As things are opening, so our marketing activities are shifting more to hybrid and physical events. Although we are still largely focusing on digital marketing and lead generation campaigns. Partner marketing is one of our main areas, and where most of our marketing efforts are. Working with our biggest and finding new partners is a massive priority for our business success.

Please name a few technologies which have the greatest impact on your business.

From MDR, XDR to Managed Firewall and Vulnerability Assessments, SecurityHQ offers a wide range of services, to ensure that all cyber needs are met, and to enable security teams and businesses to secure their people, processes, data, and technology.

What books do you have on your nightstand?

“Homo Deus” by Yuval Noah Harari. It was recommended to me by a few friends. Once I started reading it, it felt too close to home with the pandemic and everything that we have survived and experienced over the last two years. It is very realistic, even though when the book was written some of these scenarios were futuristic. I hope that humanity will find its way in preserving life for our future generations. 

“Blink: The Power of Thinking Without Thinking” by Malcolm Gladwell, because I loved his previous book “The Tipping Point” and I used some of the reasoning in setting strategies and understanding what will work in marketing campaigns. In this book, Blink helps to dissect human behaviour and delve into what makes us make the decisions we do. He is a great author, that was first recommended to me my by my professor of Consumer Behaviour whilst studying my Masters studies.

Because of the current economic climate our publication has started a series of discussions with professional individuals meant to engage our readers with relevant companies and their representatives in order to discuss their involvement, what challenges they have had in the past and what they are looking forward to in the future. This sequence aims to present a series of experiences, recent developments, changes and downsides in terms of their business areas, as well as their goals, values, career history, the high-impact success outcomes and achievements.

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